All-digital Before ‘digital’ Was A Thing

How do you guys get things done? How do you stay connected and motivated as an organization? These are the questions I would regularly field from leaders and individuals whenever they found out that I had purposely built a company that is all-digital.

And ironically, it’s now the reality of so many leaders and individuals around the globe.

This so called ‘new normal’ of video calls, remote working, and dispersed teams has been the normal for us at Ei since day one. We even threw our Holiday party on Zoom last year! Why? Because we were built on one key word: IMPACT. And this meant hiring the best people in the world and supporting their lifestyles no matter where they lived and how they lived.

I would love to share with you why we thrive all-digitally at Ei. For starters, we have a set of four core values that are the backbone of who we are and the values we each live by everyday:


  1. Win Through Communication
    • Close the loop
    • Lean into difficult conversations
    • Be transparent + vulnerable 

  2. Addicted to Success
    • Dominate not complete
    • Innovate every day
    • Create raving fans

  3. Make a Dent in the World
    • Unlock the potential of every human
    • Access to your best life
    • Change the world one human at a time

  4. Do the Best Work of your Life
    • Be unreasonable, build a rocket ship
    • Be curious and agile
    • Synchronicity not balance

You can now see why IMPACT is at the very core of our all-digital existence. It’s our shared zest to changing the world that truly enables our employees to look at the organization as a vehicle to make this happen. And when you have that mindset and conviction, that’s something that even physical space and distance cannot tamper with.


Nishika de Rosairo | CEO and Founder | Ei

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Experiential Insight (Ei) is a live video platform for group coaching designed to create psychologically safe spaces that build engagement, connection, and impact at every level of an organization. To date, Ei has delivered to over 45 countries worldwide leveraging an global expert network of coaches to unlock human potential. For more information on the impact of group coaching with Ei, visit


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